HAIER EUROPE VISUAL IMAGES
HAIER EUROPE VISUAL IMAGES
As part of the Content Factory team at Haier Europe, I helped translate entire product lines (cooling, cooking, and washing appliances) into the images that would represent them across international markets. My role covered the full visual production chain: 3D rendering, photoshoot coordination and sometimes, photography.
COMPANY
HAIER EUROPE
Year
2019 - 2025
Category
3D RENDERING · CONTENTS · PHOTOGRAPHY
PROCESS
PROCESS
Working across rendering, coordination, and photography for six years taught me to think about product imagery as a system, not a single deliverable where technical precision, art direction, and storytelling all have to align before an image is ready for the market.
Working across rendering, coordination, and photography for six years taught me to think about product imagery as a system, not a single deliverable where technical precision, art direction, and storytelling all have to align before an image is ready for the market.
PROCESS
Working across rendering, coordination, and photography for six years taught me to think about product imagery as a system, not a single deliverable where technical precision, art direction, and storytelling all have to align before an image is ready for the market.
PHOTOGRAPHY
PHOTOGRAPHY
Alongside this, I pursued photography as a personal focus within the role, conducting tests aimed at highlighting specific product features with the resources available: a skill I'd like to keep developing further.
Alongside this, I pursued photography as a personal focus within the role, conducting tests aimed at highlighting specific product features with the resources available: a skill I'd like to keep developing further.
PHOTOGRAPHY
Alongside this, I pursued photography as a personal focus within the role, conducting tests aimed at highlighting specific product features with the resources available: a skill I'd like to keep developing further.
PROJECT COORDINATION
PROJECT COORDINATION
Beyond rendering, I managed photo and video production sets from brief to delivery: designing environments, briefing suppliers, and coordinating on-set with photographers to keep every shot aligned with brand style and product needs.
I also managed CGI suppliers and acted as the link between the Business and Brand sectors, making sure every image, wherever it was produced, spoke the same visual language.
Beyond rendering, I managed photo and video production sets from brief to delivery: designing environments, briefing suppliers, and coordinating on-set with photographers to keep every shot aligned with brand style and product needs.
I also managed CGI suppliers and acted as the link between the Business and Brand sectors, making sure every image, wherever it was produced, spoke the same visual language.
PROJECT COORDINATION
Beyond rendering, I managed photo and video production sets from brief to delivery: designing environments, briefing suppliers, and coordinating on-set with photographers to keep every shot aligned with brand style and product needs.
I also managed CGI suppliers and acted as the link between the Business and Brand sectors, making sure every image, wherever it was produced, spoke the same visual language.
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More Works More Works
