M.S. ORTOGNATODONTISTA
M.S. ORTOGNATODONTISTA
A clean and distinctive identity system for an orthodontic brand, balancing clinical authority with a modern and human-centered feel.
COMPANY
MARGHERITA SAETTONE
Year
2026
Category
HEALTHCARE BRANDING & SOCIAL STRG
COLOR PALETTE & FONTS
COLOR PALETTE & FONTS
A coral, sage and blush palette replaces clinical blues and greens, while Playfair Display and Montserrat balance clinical authority with contemporary lightness.
A coral, sage and blush palette replaces clinical blues and greens, while Playfair Display and Montserrat balance clinical authority with contemporary lightness.
COLOR PALETTE & FONTS
A coral, sage and blush palette replaces clinical blues and greens, while Playfair Display and Montserrat balance clinical authority with contemporary lightness.
CONCEPT
CONCEPT
The result is a fresh, reassuring brand that inspires trust before the first appointment and makes the practice clearly stand out in the orthodontic field.
The result is a fresh, reassuring brand that inspires trust before the first appointment and makes the practice clearly stand out in the orthodontic field.
CONCEPT
The result is a fresh, reassuring brand that inspires trust before the first appointment and makes the practice clearly stand out in the orthodontic field.
RESEARCH
RESEARCH
This identity was designed to communicate care without looking like a generic dental clinic.
Starting from an anonymous heart made of aligners, we built a warmer, more distinctive system that combines aligner and fixed braces into a single symbol of complete, personalised care.
This identity was designed to communicate care without looking like a generic dental clinic.
Starting from an anonymous heart made of aligners, we built a warmer, more distinctive system that combines aligner and fixed braces into a single symbol of complete, personalised care.
RESEARCH
This identity was designed to communicate care without looking like a generic dental clinic.
Starting from an anonymous heart made of aligners, we built a warmer, more distinctive system that combines aligner and fixed braces into a single symbol of complete, personalised care.
More Works More Works
More Works More Works
